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November 18, 2017

How Voice Apps will Change E-Commerce Forever

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers […]

SEM, SEO
November 18, 2017

Should You Let a Bot Manage Your Instagram Account?

Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacing human interaction? We wanted to […]

SEM, SEO
November 18, 2017

How to Learn Social Media Marketing: 30 Resources for Beginners

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put […]

SEM, SEO
November 18, 2017

Niche or reach: the power of influencer marketing

by Bijal Shah, corporate marketing director, Digital Remedy Marketing isn’t just for the big dogs anymore. The introduction of new, accessible channels in the last decade have revolutionized the industry — TV replaced by video ads, e-mail taking over direct mail, and influencers overpowering celebrity endorsements. Every business, no matter how big or small, now has […]

SEM, SEO
November 18, 2017

Vertical video ads are slow to take off in the UK

Vertical video is often lauded as the future, but it’s stubbornly not so present in the U.K. On the surface, there’s a lot of action, as publishers like News UK, Hearst and the BBC — not to mention big platforms like Facebook and Snapchat — have added vertical video capabilities. But many publishers have not, and agencies […]

SEM, SEO
November 18, 2017

The state of the ad industry’s preparations for the GDPR, in 4 charts

Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to communicate a value exchange with […]

SEM, SEO
November 18, 2017

As brands run from the association, a streetwear backlash has begun

As streetwear style — hoodies, graphic T-shirts, baseball hats, sneakers, etc. — has moved from the periphery to become the main event in fashion today, more and more brands that have been lumped into the category are shrinking away from the association. Jayne Kim, a designer at Stussy, said in an e-mail that the brand didn’t qualify […]

SEM, SEO
November 18, 2017

Why Colin Kaepernick has few brand suitors

Staring out from the cover of this year’s GQ “Men of the Year” issue is Colin Kaepernick, one of the most talked-about figures in America today. Kaepernick, who led the San Francisco 49ers to the Super Bowl in 2013, has nearly 5 million followers across Facebook, Instagram and Twitter. But since his kneeling during the […]

SEM, SEO
November 18, 2017

Digiday Research: For video production, 64 percent of publishers say cost is their biggest challenge

Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. In the hunt for digital ad revenue, publishers are pivoting to video. According to […]

SEM, SEO
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