January 18, 2018

Digiday Research: Are publishers making money from Facebook video?

At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the future of video monetization on Facebook. Check out our research on the enforcement of the General Data Protection Regulation here. Learn more about our upcoming events here. Top findings: Sixty-one percent of […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 18, 2018

Amazon’s server-side bidding product gets off to slow start in UK

Amazon a week ago rolled out its cloud-based server-side bidding product that it delivers via Transparent Ad Marketplace, or TAM, to European countries including the U.K., Germany, France, Spain and Italy. So far, U.K. publishers haven’t rushed to jump on board. Many major national publishers are eyeing TAM, but several said they aren’t convinced it’s […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 18, 2018

‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

The Facebook algorithm change that has publishers panicking may be good news for a certain group inside the industry: influencers and their followers. As Facebook decides to favor content from friends and family over posts from (certain) publishers, agency buyers are telling clients to focus more on influencer content. “By prioritizing [user-generated content], Facebook is […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 17, 2018

Phillip Picardi to lead Teen Vogue after Elaine Welteroth’s departure

Phillip Picardi, digital editorial director of Teen Vogue, is expected to be tapped to run Teen Vogue following the departure of editor-in-chief Elaine Welteroth last week. Condé Nast announced Welteroth was stepping down in an internal memo to staff members last Thursday, coming just eight months after she was elevated to editor-in-chief and two months after […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 17, 2018

Chasing scale, Instagram influencer networks cut corners

Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands.  It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often preach “quality” engagement but seek big numbers, which means influencer networks are often scrambling to […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 17, 2018

Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

With Facebook deprioritizing publishers’ content in its news feed again, publishers are casting about for other places to diversify their traffic, including Apple News. But so far, most of the benefits of that platform appear limited to news publishers. About 25 percent of the 4.5 million who read Michael Wolff’s buzzy New York magazine article about […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 17, 2018

With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

In the U.K., publishers are cool on Facebook’s mid-roll video ads. Facebook’s way of monetizing video through mid-roll ad breaks has had mixed results in the U.S. The opportunity is even more fledgling in the U.K., where Watch, Facebook’s video destination, has yet to have a firm launch date. Facebook’s plan to prioritize users’ posts […]

Internet Marketing, Search Engine Marketing, SEM, SEO
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