January 18, 2018

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, […]

Search Engine Optimization, SEO
January 18, 2018

Here Are the Top Marketing Design Trends for 2018 [Infographic]

Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection — which boasts over 170 million […]

Search Engine Optimization, SEO
January 18, 2018

YouTube Just Made It Harder to Monetize Videos: Here’s Why

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here’s what we know so far — and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner […]

Search Engine Optimization, SEO
January 18, 2018

5 Creative Strategies to Stay Inspired to Write All Year [Infographic]

If there’s one thing we know about inspiration, it’s that it’s not very good at giving advance notice of anything. It crops up at the most inopportune time — like when you’re without a pen or a device to otherwise record a brilliant idea.  And other times, when you need it the most — it’s […]

Search Engine Optimization, SEO
January 18, 2018

Digiday Research: Are publishers making money from Facebook video?

At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the future of video monetization on Facebook. Check out our research on the enforcement of the General Data Protection Regulation here. Learn more about our upcoming events here. Top findings: Sixty-one percent of […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 18, 2018

Amazon’s server-side bidding product gets off to slow start in UK

Amazon a week ago rolled out its cloud-based server-side bidding product that it delivers via Transparent Ad Marketplace, or TAM, to European countries including the U.K., Germany, France, Spain and Italy. So far, U.K. publishers haven’t rushed to jump on board. Many major national publishers are eyeing TAM, but several said they aren’t convinced it’s […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 18, 2018

‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

The Facebook algorithm change that has publishers panicking may be good news for a certain group inside the industry: influencers and their followers. As Facebook decides to favor content from friends and family over posts from (certain) publishers, agency buyers are telling clients to focus more on influencer content. “By prioritizing [user-generated content], Facebook is […]

Internet Marketing, Search Engine Marketing, SEM, SEO
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