Search Engine Optimization Services | Fort Worth Texas

September 4, 2017

How eBay is using social platforms for its UK launch

EBay has a perception problem: People think of it as a storefront for used goods, when in fact, over 80 percent of what it sells on the site is new. To help it rebrand and shift people’s thinking, the online retailer launched a global campaign in June. As it rolls out to the U.K. over […]

September 2, 2017

How to Create a Content Marketing Strategy for Virtual Reality

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic if it’s not interactive. Meaning, they […]

September 2, 2017

How to Identify Which Experiments to Run

The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments. At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about […]

September 2, 2017

Best of the week: Facebook eyes YouTube with launch of Watch shows

This week, our top stories examined the rollout of Facebook-funded shows on Watch, publishers’ pivots to video and more. As always, a full list of these articles appears at the bottom. Funded Facebook Watch shows debut Facebook’s latest attempt to take on YouTube has begun, with publishers like Business Insider, Hearst and Refinery29 premiering Facebook-funded […]

September 2, 2017

The state of podcasting in five charts

When the IAB kicks off its third annual podcast upfront next week on Sept. 7, it should look and feel very different from previous years. Before last year’s event, attendees anticipated the debut of IAB guidelines for the format. This year, attendees have had months to think about market leader Apple’s launch of analytics for podcasts, […]

September 2, 2017

The state of supply-path optimization

Header bidding is wreaking havoc on programmatic platforms that are trying to cut costs amid an explosion in bid requests. To cut infrastructure costs, demand-side platforms are turning to a new piece of ad tech jargon called “supply-path optimization,” which is a technology that uses algorithms to select bids that have the highest chance of […]

September 2, 2017

An open letter to publishers on ads.txt: Adopt or be blocked

Liane Nadeau is vp, director of programmatic at DigitasLBi Dear Publishers, It has come to our attention that most of you have yet to adopt the ads.txt protocol on your site. As valued partners of ours, we wanted to extend a few words of motivation and explain why this is so important to our relationship […]

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