Search Engine Optimization Services | Fort Worth Texas

January 17, 2018

How to Write Copy People Notice, Read, and Trust: Lessons from “The World’s Best Copywriter”

The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995, Pat published The Doctor’s Vest-Pocket […]

Search Engine Optimization, SEO
January 17, 2018

Phillip Picardi to lead Teen Vogue after Elaine Welteroth’s departure

Phillip Picardi, digital editorial director of Teen Vogue, is expected to be tapped to run Teen Vogue following the departure of editor-in-chief Elaine Welteroth last week. Condé Nast announced Welteroth was stepping down in an internal memo to staff members last Thursday, coming just eight months after she was elevated to editor-in-chief and two months after […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 17, 2018

Chasing scale, Instagram influencer networks cut corners

Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands.  It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often preach “quality” engagement but seek big numbers, which means influencer networks are often scrambling to […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 17, 2018

Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

With Facebook deprioritizing publishers’ content in its news feed again, publishers are casting about for other places to diversify their traffic, including Apple News. But so far, most of the benefits of that platform appear limited to news publishers. About 25 percent of the 4.5 million who read Michael Wolff’s buzzy New York magazine article about […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 17, 2018

With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

In the U.K., publishers are cool on Facebook’s mid-roll video ads. Facebook’s way of monetizing video through mid-roll ad breaks has had mixed results in the U.S. The opportunity is even more fledgling in the U.K., where Watch, Facebook’s video destination, has yet to have a firm launch date. Facebook’s plan to prioritize users’ posts […]

Internet Marketing, Search Engine Marketing, SEM, SEO
January 17, 2018

‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry

It’s taken a little longer for the fallout from the Harvey Weinstein scandal to spread to the U.K. media scene. But people in the industry are starting to feel safer about speaking out about sexual harassment and misogyny in the workplace — up to a point. The widespread use of nondisclosure agreements on departing female […]

Internet Marketing, Search Engine Marketing, SEM, SEO
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